Guerrilla Marketing for Consultants

Webcast--Strategic Interviewing: How to Land Top Talent

Few things make a bigger difference in the success of a firm than its people. And for decades, recruiters and hiring managers have relied on behavior-based interview strategies to find the right people. As a result, candidates have become quite savvy about what to expect in interviews, and it has become more challenging to evaluate their actual capabilities.

Given the high cost of poor hiring decisions and the competition for top talent, those responsible for hiring need more powerful evaluative tools to get a true picture of what each candidate has to offer.

In our upcoming webcast, Strategic Interviewing: How to Land Top Talent, we’ll cover essential strategies for understanding not just how candidates behave but, as importantly, how they think and how they would fit into your organization.

Using a combination of advanced behavioral questions and case study-based interviewing techniques, you’ll improve the odds of finding the right match for your firm, not someone who only shines in interviews.

Specifically, the program includes:

• How to use hypothesis-based interview techniques to evaluate candidates

• Review of a four-step candidate selection process, including advanced techniques for behavioral interviewing

• Why a case study interview is a powerful complement to a behavioral interview and how to conduct one

• How to create a candidate balance sheet for evaluating must-have characteristics

• Review of sample interview questions and case studies to include in any interview.

At the end of this program, you’ll have a market-tested framework for selecting candidates for any role in your firm.

Join us on November 19, 2007 at 1pm Eastern Time for this one hour, interactive webcast.

Registration and program details.

Webcast: The Art of Guerrilla Marketing for Consultants

Every consultant knows that balancing client service commitments with marketing efforts is essential to the health of a consulting business.

But the demands of client service often overwhelm a consultant’s best intentions to actively market the business, which can result in dwindling prospects for future client work. And consultants just entering the industry often find that generating a stream of sales leads is a hit and miss process, with fewer hits than misses.

In our upcoming webcast, The Art of Guerrilla Marketing for Consultants, we'll discuss market-tested strategies and tactics to help consultants grow their market presence and sales whether they’re veteran consultants or just getting started.

The session will cover:

• Why specialists are winning handily in today's market over "generalists"
• How to fit everything you need for your marketing plan on one page
• How to select target markets and a relevant market positioning strategy for the highest probability of success
• Why market differentiators for consultants have changed and what’s working today
• How to decide which marketing tactics and investments are right for your business and which ones are a waste
• How to effectively allocate your scarcest resources—time and money—to your marketing initiatives.

At the end of the session, you’ll have a framework and the marketing tools and techniques you need to attract high-value prospective clients to your practice.

The webcast is scheduled for Monday, October 22, at 1pm ET.

Click to learn more or register.