The old saying, “You can’t get fired for hiring IBM” just isn't valid anymore. These days, clients choose the best consultants, not the best-known ones. Today’s clients seek talent, not firm names. The competition for new work is not between firms, but between people and their ideas.
Consultants’ marketing efforts haven’t changed in response to this reality. In fact, their marketing hasn’t changed much in decades—except to get slicker, flashier and more expensive.
That’s not working either. The competitive battle in consulting is no longer about vying for projects; it’s about competing for relationships with those who award those projects. That’s what Guerrilla Marketing for Consultants is about: how to win profitable work from a new, more discerning breed of consulting clients.
It’s high time for consultants to adopt guerrilla marketing techniques. We prepared the free Guide to Guerrilla Marketing for Consultants that spells out the ABC’s to get you started marketing your consulting practice.
