Guerrilla Marketing for Consultants

Blogging your way to... free publicity

One of the neat things about starting your own blog is that you're likely to experience some unforeseen consequences. For example:

1. Engaging in conversations with other smart folks you never would have met otherwise.

2. Having your blog appear high in search engine rankings when someone types your name into Google (caveat: this requires blogging consistently and over a period of months).

3. And perhaps most gratifying... getting calls from the mainstream media to quote you on your area of expertise.

I've been "blogging" on the topic of business blogging for going on two years. And have been astounded at the impact it's had. I've never hired a PR firm but I've gotten calls from The Wall Street Journal (for background info; reporter didn't quote me!), The Washington Post, The Washington Times, Entrepreneur Magazine, USA Today and other publications. And recently was interviewed for a segment on corporate blogging on public TV's Nightly Business Report. Yup, that's me in a video clip above.

Nothing is guaranteed, of course. But why not give it a shot. You'll find that blogging - er, writing - forces you to articulate your thoughts on a topic. And since you can blog a paragraph or two and look intelligent, it's not nearly as much work as writing a long article.

The Guerrilla Consultant Hits the Airwaves

The Advertising Show is America’s only weekly radio program focusing on advertising, media, marketing, sales, and customer relations. I was the featured guest on the show on February 5th. If you'd like to hear the audio of my discussion of Guerrilla Marketing for Consultants with co-hosts Ray Schilens and Brad Forsythe, you'll find the archive here.

It’s Thursday Morning Live with Jay, Mike, and Tom

Last Thursday, Jay Levinson, Tom Sant and I held our first Guerrilla Marketing for Consultants Webinar for several hundred people. The session, sponsored by Microsoft, covered a lot of ground in about an hour. Topics such as why consultants need guerrilla marketing, which value propositions are winning (and losing) in the market, and what it takes to write a winning proposal are just a smattering of what we talked about.

Even if you missed the live Webinar, you can still benefit from the ideas we kicked around. Listen to the audio and download the presentation slides--at no cost. You’ll also have free access to a sample marketing plan and marketing roadmap for guerrilla consultants.

If you have any questions or comments about the Webinar, I’d love to hear from you.