I'm always amazed when consultants tell me that they don't like (or want) to sell. Some seem to think that the whole sales thing is completely beneath them. Then there are others who believe they aren't any good at selling. My reaction to both views is, you're kidding, right?
In this month's issue of The Guerrilla Consultant, I write about why these perspectives are missing the point, and why consultants, by virtual of their profession, can and should be top performing sellers.
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