In one of our recent webcasts, a participant asked me if there is one service every consultant should offer. I didn't hesitate with my answer.
No matter how different your practice is from that of other consultants, the one service you should offer to clients is a diagnostic assessment. You might refer to your service as a strategic assessment, gap analysis, business process evaluation, or even an initial consultation.
Whatever you choose to call it, the service is a relatively short, systematic project to evaluate a specific area of client concern and offer objective advice. The emphasis is on short, systematic, and objective.
In this month's issue of The Guerrilla Consultant, I'll discuss this service offering, which can form the basis for everything you do with your clients.
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