The Language of Success

Ask any client about the writing habits of consultants, and you’ll probably hear about jargon-laden prose that needs a translator to decipher. It’s never simple to find just the right words for every business communication.               

So, this month in Management Consulting News, we asked Tom Sant, author of The Language of Success: Business Writing That Informs, Persuades, and Gets Results, for his advice on beating the nonsense out of our writing.

Sant has effective writing tips for everything from proposals and marketing messages to email and memos.      

Read the interview with Tom Sant

Also in this month's issue of Management Consulting News, we’re featuring articles on presentation skills, the state of services marketing, how to qualify any client opportunity, and more.                  

Read this month's issue