One of the most important marketing tools for guerrilla consultants is a hardworking Web site. Not just a pretty or cool (or pretty cool) Web site. But a site that actually does something for your business.
It’s hard to find a consulting firm, even a one-person shop, that doesn’t have a site these days. But how many of those sites aren’t fulfilling their potential to attract clients and nurture relationships? Plenty.
The owner of just such a site contacted me recently. She knew it was time to whip her site into shape so it could help her meet some specific business goals. As I was outlining the work I was proposing to do on her site, it occurred to me that much of what I’d be doing would apply to other consultants’ sites as well.
Why not discuss on the Guerrilla Consulting blog what I was experiencing while turning my client’s site around? The objectives, tactics, implementation, and yes, the inevitable frustrations. My new client agreed, although I decided to keep her identity and exact specialty private.
So, over the next couple of months, I’ll post here once or twice a week with thoughts about Web marketing and updates on our progress. Perhaps it will help you come up with ideas to make your own site work better. Regardless, I hope you’ll chime in with any comments or questions.
And many thanks to Mike for letting me play in his blog!
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