You Really Can’t Make This Stuff Up
Not long ago, I spotted an error on an Amazon.com product page and sent the company an email describing it. The response was so pathetic it made me laugh. Here’s a quote from the canned email response, including the fractured grammar:
“As Amazon is a retail website whatever listed on our website will be correct information only.”
That clears it right up for me.
As I read that email, I wondered what my correspondent thought before hitting the send key. The response was akin to telling someone that there’s nothing wrong with a stalled car because it’s a car.
This type of “service” ratchets up Amazon’s cost of service because if I respond, another person will have to take time to help me.
Sometimes, no response is better than a poor one—especially when the company pays for that response in cash and squandered goodwill.
Hee .. Hee. I had a similar experience with Alienware. The sales associate trusted the websites' information so much that she insisted on sending me more RAM than my computer had slots for. I told them numerous time that the printed manual did not say the same as the website. It was completely insane.
Sorry for vent. Thanks for the post. I finally read something that made me :)
Posted by: Jen Blackert | April 24, 2006 at 03:49 PM
Sounds like a modern twist on "It is written," therefore it must be true true!
All sizeable businesses have occasional glitches. I hope for Amazon's sake it is only a glitch!
Posted by: Ted Demopoulos, Blogging for Business | April 16, 2006 at 08:48 AM