“Do it…Do it now.” So say researchers at RainToday.com, who interviewed 200 professional services providers to get their views on the business impact of writing and publishing a book.
96 percent of the respondents reported a positive or extremely positive business impact from having a published book. The research answers many questions that consultants ask when considering a jump into authorship, such as:
Should the book be self-published?—No. For the best results, find a major publisher.
How much marketing should I plan to do personally?—Virtually all of it. And plan to become a master of Internet marketing to help push your book out into the world.
If you’re thinking about writing a book, Jerry Weinberg, author of more than 40 books and 400 articles, has just published an entertaining reference for writers, Weinberg on Writing: The Fieldstone Method. It’s a great resource for new and veteran authors.
You may also want to read an interview I conducted with consultant and author, Andrew Sobel, who has written two books on succeeding in professional services.
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