"I Guarantee It"

While standing in a store’s checkout line, I noticed a sign that read, “If we fail to give you a receipt, your purchase is free.” Now that’s a straightforward, but serious guarantee.

By contrast, the public utility giant, Pacific Gas & Electric, offers eight customer service guarantees, each with more exclusions than a California earthquake insurance policy. PG&E's guarantee looks more like congressional legislation than a pledge that I’ll be a satisfied customer.

Many consultants are guaranteed to have convulsions at the mere thought of offering a guarantee. This month's Guerrilla Consultant takes a look at why and how consultants use—or don’t use—guarantees for their service offerings.

Read the article on consulting guarantees.

Comments

[Michael Royal]

Great summary B2B Blogger of the Year! I have heard of this before and it will definately be considered for a new property management business I am setting up.