The editors at Fortune magazine posed that question to 28 business "superstars" in the March 21, 2005 issue. For me, a handful of the responses stood out from the others.
Andy Grove, Chairman of Intel: "When 'everyone knows' something to be true, nobody knows nothin'."
Peter Drucker: "Get good--or get out."
Dick Parsons, Chairman and CEO of Time Warner: "When you negotiate, leave a little something on the table."
Jack Welch, Former Chairman and CEO of Gereral Electric: "Be yourself."
Doling out wisdom by sound bite is always perilous. But with a great idea, the right skills, and a little luck, you could run a business using these timeless principles.


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