In a study of 28 companies, representing almost 1 million employees, Sirota Consulting concluded that the stock prices of companies with high morale outperformed the stocks of other companies in the same industries by more than 2.5-to-1 during 2004.
"Morale" is tough to define but for purposes of the study, Sirota's researchers defined high morale as at least 70% average employee satisfaction.
To put the issue in perspective, Deloitte Consulting estimates that the annual economic costs of disenchanted workers has soared to $350 billion (with a "b") in the US alone.
If you have services to help clients lift the spirits of their colleagues, you should find lots of work on the horizon.
Source: Workforce Week
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