The Power of Impossible Thinking

"One of our most enduring--and perhaps limiting--illusions is our belief that the world we see is the real world." - Jerry Wind

When I first saw Jerry Wind's latest book, The Power of Impossible Thinking, I bought it. Wind explores the idea that reality is what we think it is.This book challenges you to examine your own world view, and it lays out the tools you need to master what Wind calls the power of impossible thinking.

Wind is a Professor of Marketing at the Wharton School, and a world-renowned author and marketing expert. His twenty books include Convergence Marketing and Driving Change.

I interviewed Wind in the March 2005 issue of Management Consulting News. Read the Interview.