One Man's Ceiling Is Another Man's Floor

For those of us who use email as a marketing/promotional/relationship-building tool, the question of "How much is too much?," (aka, "How do I know if I'm spamming my list?") lurks ever-present below the surface.  Even assuming we're over the bar regarding what the CAN SPAM act of 2003 allows (click here for a review) the range of what the general population considers "acceptable" is all over the map.

Last month I asked the readers of my newsletter to respond to a few simple questions regarding what was appropriate when it comes to contacting them.  I knew opinions would differ, but I had no idea how wide the range or how strongly held the various points of view would be.

Is there consensus on how, how often and under what circumstances readers may be contacted?  The short answer is "No."  For the long answer, click here to read 31 points of view from around the world.  Like me, I think you'll be amazed.

Learn more about Michael Katz.