How much should you give away?

For some consultants, everything--including the kitchen sink.

Blogger and consultant, Debbie Weil suggests that Tom Peters nailed the strategy of selling his service by freely offering visitors virtually every slide presentation he's used, a 187 page document of his blog posts and a PDF with his re-imagine 'manifesto.' And, there's more.

He's mastered two marketing lessons. First, he knows that getting his ideas into the marketplace does him far more good than having a bunch of powerpoint files sitting on his computer. Second, he figured out years ago that you still need the professor to really pull the value from his notes.

Even if you're not a Peters' fan, have a look at how he uses this strategy.

Comments

[John]

Thanks for this information; I subscribe to your feed (and Tom Peters; yours first).

My only slightly different take on Mr. Peters is that before he employed these innovative marketing techniques, he had a small little book, "In Search of Excellence".

When you have a top-selling business book in your portfolio, all sorts of opportunities open up. Which is why all serious consultants should write...

But then you know that; you did that; I bought that...