One of the neat things about starting your own blog is that you're likely to experience some unforeseen consequences. For example:
1. Engaging in conversations with other smart folks you never would have met otherwise.
2. Having your blog appear high in search engine rankings when someone types your name into Google (caveat: this requires blogging consistently and over a period of months).
3. And perhaps most gratifying... getting calls from the mainstream media to quote you on your area of expertise.
I've been "blogging" on the topic of business blogging for going on two years. And have been astounded at the impact it's had. I've never hired a PR firm but I've gotten calls from The Wall Street Journal (for background info; reporter didn't quote me!), The Washington Post, The Washington Times, Entrepreneur Magazine, USA Today and other publications. And recently was interviewed for a segment on corporate blogging on public TV's Nightly Business Report. Yup, that's me in a video clip above.
Nothing is guaranteed, of course. But why not give it a shot. You'll find that blogging - er, writing - forces you to articulate your thoughts on a topic. And since you can blog a paragraph or two and look intelligent, it's not nearly as much work as writing a long article.
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