The Aim of Marketing

The number of business books that hit the shelves every month is staggering. If you want to pick one gem, tryThe Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done.

If anything, the book is like a harcover blog containing easy-to-read insights from Drucker's decades of work.

In his excerpt on marketing, Drucker reminds us that, "The aim of marketing is to know and understand the customer so well that the product or service fits her and sells itself. Ideally, marketing should result in a customer who is ready to buy. We may be a long way from this ideal.  But consumerism is a clear indication that the right motto for business management should increasingly be, from selling to marketing."