Don't Miss The Guerrilla Consultant

We've just published the inaugural issue of The Guerrilla Consultant, a newsletter dedicated to applying the principles of Guerrilla Marketing to the work and lives of consultants. Our kickoff issue dives right into a discussion of one the mostly widely used—and abused—marketing tools: the proposal.

All too often, consultants snatch defeat from the jaws of victory with a lousy proposal. We focus here on nine ways to blow a proposal. You’ve no doubt seen others. So join the discussion with your additions to the list.

Comments

[dai nicholas]

Very practical and focused discussion

[Andy Dubois]

Good article on proposals. We all need to be reminded to return to the basics every time we write a proposal for a client.