Stuck in the Muck?

Trapped.

The clock had just struck 2:00 am. Our four-person consulting team, jammed into a windowless conference room, was working on a short-burn “strategic alignment” project for a client suffering from sagging performance and dim prospects.

The deadline loomed for our recommendations, and we were dead in the water. The table was piled high with reams of head count analyses, interview notes and the opinions of a huge team of outside experts. After spending countless hours wading through the material, the team came to a bleak realization:

We didn’t know what to do. We were stuck.

You haven’t truly lived the life of a consultant until you experience the sheer terror of being hopelessly stuck. After all, we’re the ones with all the solutions, right?

Now when you’re not sure how to get out of the muck, there’s help. Get your hands on a copy of Unstuck by consultants Keith Yamashita and Sandra Spataro. The book is a practical, accessible toolkit that will help any project team break through mental gridlock and get back on track.

The Truth Will Set You Free

Everything starts with an admission: I’m stuck. Once you admit that, you can probably find the root of your problem in what the authors call the Serious Seven. From that point, you’re well on your way to becoming unstuck, once and for all.

Oh, and this isn’t a run-of-the-mill business tome. Its compact size and modular design encourage you to dip in where you need the most help. With a heavy dose of cross-referencing to other tools in the book, exercises and thought-provoking ideas, you don’t read the book as much as interact with it.

I wish this book had been available when I struggled through that dreary night, stuck in project quagmire.   

Comments

[Julie Brady]

I attended the webinar the other day, "Guerrilla Marketing For Consultants," and am now checking out the various links that were provided at the end of the presentation. When I found this particular blog page, I noted your mention of the book, "Unstuck." I too am reading that book along with "The Art of the Start" by Guy Kawasaki PLUS "QBQ! The Question Behind the Question" by John Miller. I'm finding all 3 of these books to be terrific for helping to get me [and others] unstuck!!! and out of the mud that I personally experienced at my "old" job in a super corporate environment as a Marketing Manager with a major chemicals company here in Jacksonville, FL. Thank you!