Michael McLaughlin is the coauthor of Guerrilla Marketing for Consultants, and principal with MindShare Consulting LLC, a firm focused on providing innovative marketing, sales, and operations solutions to professional service providers.
He has worked with some of America’s highest-profile companies, small and medium-sized businesses and start-ups. As Managing Partner for Deloitte Consulting Chicago, he had market responsibility for a practice of 800 consultants.
He has also written and published articles, including for Computerworld, Brandweek magazine, Chicago Sun Times, About.com, Marketing Today, Business KnowHow, and IHRIM.link.
He has been a speaker for audiences across the country, including: Microsoft, Council of Logistics Management; Food Marketing Institute; Grocery Manufacturers Association; Institute of Management Accountants; Internet World; National Millennium Panel: Business in 2005; National Retail Federation; and Northwestern University Digital Frontiers Annual Conference. He has been a keynote speaker at the Institute of Management Consultants annual conference.
McLaughlin is the editor of two web sites and newsletters for consultants. Management Consulting News (http://www.managementconsultingnews.com) provides interviews and news for consulting professionals. Guerrilla Consulting and the newsletter The Guerrilla Consultant were launched following the publication of the book Guerrilla Marketing for Consultants, which he co-authored with Jay Conrad Levinson. (http://www.guerrillaconsulting.com)
Michael McLaughlin can be reached at Michael@guerrillaconsulting.com.
